Elliott Marketing Group helps arts and culture marketing professionals listen to and learn from their customers. Customers express themselves eloquently through their actions (or their lack of action), and the story they tell is in the data. We help our clients—vice presidents and directors of marketing at performing and visual arts organizations throughout the United States and Canada—to squeeze learning from the data and create working knowledge. We help our clients gain and apply knowledge immediately to increase the value of customers in four ways:
- Reduce new customer acquisition costs
- Increase the frequency and amount of buying
- Reduce defection rates
- Increase referrals
To help solve our clients’ marketing problems and to create working knowledge, we use statistical modeling, merge/purge of files, address standardization, geocoding, appending external data, process design and continuous improvement, and database development and management.