Elliott Marketing Group is a database marketing and data mining company with the mission of helping arts and culture organizations develop and execute more profitable direct response campaigns. We do this by focusing on:
- Targeting through buyer segmentation and statistical modeling
- Developing offers and clear calls to action
- Disciplined testing of offers, messages, touch streams, and creative approaches
- Understanding customer behavior through analysis of results and data mining.
We create working knowledge for our customers. (Working knowledge, when applied, increases the value of your patrons by reducing new customer acquisition costs, increasing the frequency and amount of buying, reducing defection rates, or increasing referrals). Prospects and patrons express themselves most eloquently through their actions.
We help our customers structure their promotions to achieve two key goals:
- Grow their audience at an acceptable return on investment.
- Gain insights about customer behavior that can be used in future promotions to improve results.