Our Arts-minded Business

Elliott Marketing Group is a database marketing and data mining company with the mission of helping arts and culture organizations develop and execute more profitable direct response campaigns.   We do this by focusing on:

  • Targeting through buyer segmentation and statistical modeling
  • Developing offers and clear calls to action
  • Disciplined testing of offers, messages, touch streams, and creative approaches
  • Understanding customer behavior through analysis of results and data mining.

We create working knowledge for our customers.  (Working knowledge, when applied, increases the value of your patrons by reducing new customer acquisition costs, increasing the frequency and amount of buying, reducing defection rates, or increasing referrals).  Prospects and patrons express themselves most eloquently through their actions.

We help our customers structure their promotions to achieve two key goals:

  • Grow their audience at an acceptable return on investment.
  • Gain insights about customer behavior that can be used in future promotions to improve results.

Working with Us

We are not hiring right now, but we are always interested in learning about arts marketing professionals with an interest in data analytics, database management, and direct response marketing.

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What Makes Us Unique

Our background as database marketers in the catalog and insurance industries gives us unique knowledge about the best practice tools and strategies used by the best direct marketing companies.

We have extensive experience in applying these best practice tools and strategies to the marketing problems of arts and cultural organizations.

 

Recognized for Data Mining and Modeling Excellence

In 2004, the Direct Marketing Association awarded their Platinum database excellence award (the “best picture Oscar” of the database world) to Elliott Marketing Group and the Pittsburgh Cultural Trust for the modeling work EMG has done with the SmArt collaborative database in Pittsburgh’s Cultural District.  (Pizza Hut and General Motors were tied for second.)